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Total Display Solutions

Exhibition Solutions

An important question to ask yourself before you delve into the world of exhibition and display products is why you are doing it in the first place? There are many considerations to ponder in your pursuit of your total display solution and before you start asking questions like 'What's a Pop-Up Banner' and 'What's the difference between a Pop-Up and a Roll-Up Banner', you may first wish to dig a little bit deeper into why you are actually choosing to exhibit in the first place; here's a few things that that should be high on the list:

  • Your Brand
  • Your Message
  • Your Budget
  • Your Purpose for being at an exhibition
  • Your Follow-Up Strategy
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Your Brand!

We're assuming that you are as passionate about your brand as DecTek is about its own so what is your 'Brand'? Your brand is everything that defines your interaction with your customers whether it's physical or non-physical such as social media, advertising, digital marketing etc. When it comes to contact situations such as exhibiting and general networking events of any kind, your brand will be interpreted as how your customers or potential customers perceive you as a supplier or as a potential supplier.

Why do you exhibit?

Many companies who take the opportunity to exhibit fail to maximise the full potential of their presence because they've failed to plan on how best to maximise their marketing potential. Large companies who are well-branded may well just wish to maintain brand awareness whereas most companies will be concentrating on maintaining current relationships as well as securing new contacts who will be contacted at a later date. Working out exactly why you wish to be there in the first place will ensure that your money is not wasted and you leave your pitch with your objectives fulfilled.

Creating a design for your display products

Most companies will hand on logos, straplines, images etc. to a design company who will take the bits and pieces, add a bit of creative flair and come up with something that you are more than happy with. Even though designers are generally very talented, it always helps if you have an input or a strong idea which helps point the designer in the right direction, don't be afraid to put things forward no matter how stupid you may think they are. For those of you who will produce your own designs, here's a few basic design do's and don'ts:

  • Less is more - Avoid clutter
  • Keep number of different fonts to a minimum
  • Keep the message simple
  • Be consistent with brand colours
  • Get a strong idea about what your trying to say
  • Ensure bitmap images are at least 72dpi at print size
  • Proof reed read!

In other words - Think before you ink! If you can't supply your own artwork then we'll be happy to discuss designing something for you.

Which display products do I need?

This will of course depend on a range of factors; such as, how much you want to spend and how big the display area is. Most exhibitions pitches will consist of a mixture of Pop-Up Stands, Roller Banners, Counters, Flags and Literature stands which will primarily carry your corporate colours, logos and messages. Here's a few things to consider:

Exhibition Ideas from DecTek
Roller Banners Pop Up Displays Linear Systems Literature Displays Counters I-Pad Displays Flags Name Badges Exhibition Bundles Roller Banners Pop-Up Display Stands Linear Systems Literature Displays
  • Indoor or Outdoor
  • Size of Display Area
  • Height Restrictions
  • Footprint of display product/display area
  • Size of print area in relation to your designs
  • How often will they be used?
  • Is furniture, plants, electricity etc needed?

These are basic steps but they will help you not only buy something that is fit for purpose but it may also save you money. Once you have this information, the DecTek Sales Team would be only too happy to discuss the Dectek range of display graphic products that would fit your remit. Don't forget to also consider the DecTek range of Name Badges for your staff as this is an important part of any marketing situation.

Print & Production

When you've placed an order with DecTek and we have the relevant artwork, it's over to our production staff. Your order may be printed on one of the 10 wide format printers we have ranging from 4 x colour CMYK to 10 x Colour and all things in between. DecTek operates from one of the most impressive print, production & administration facilities in the industry and employs the very latest multi-award winning bespoke order tracking and workflow systems which complements our talented and motivated workforce.

Quality Control

Here at DecTek, we print and manufacture for 100's of the world's biggest brands together with providing a service for companies who may be operating as a one person outfit but what do they all have in common? They expect quality assurance for their money which comes in the form of ISO 9001 & 14001 quality accreditations together with 5S Lean Management philosophies

DecTek Lead Times

Our impressive production capability serves to not only provide both large and small orders, it also provides peace of mind for ever decreasing lead times or in the event that something has gone wrong. Our very knowledgeable sales staff will always be willing to help advise you as to what is physically possible before you place your order.

Despatch and Couriers

DecTek's impressive customer portfolio means that our customers are spread throughout The UK, Ireland, Europe and all parts of the world which means we have to be sure that our couriers are up to the job when it comes to delivery. Depending on where you are, we use Interlink, DPD or TNT with a variety of next day, pre 10.00am, pre-12.00pm, 2 day, Economy International, Next Day International and even same day UK deliveries for tight deadlines.

DecTek Help Desk

Organising an event and choosing display products can be a nightmare especially if it isn't your normal course of work as there are so many products to choose form and things to think of but don't worry, our staff will guide you through what you need to consider in order to make the correct choice so that you achieve your total display solution.

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